How to Separate the Market in Home

<p>The overall brand of the furniture industry is relatively low level of operation, but more brands have gradually formed a strong brand awareness, and began to run marketing, communication and so on strategy.Many companies began to seek star spokesperson strategy in an attempt to narrow and consumption Distance, to grasp the brand the right to speak.In marketing, more and more furniture brands will be all-round public relations activities.And the major home brand in the development, but also gradually formed their own regional characteristics, the same geographical characteristics. </p>

<p>The product also reflects the different needs of consumers products.Overall, the homogenization of Chinese furniture is more serious, both from the material classification, or from the functional classification point of view, the faction of the furniture in the appearance of the difference is relatively small , Like a mold out of the general lack of unique design.This is mainly because most companies do not want to invest more in product innovation, leading to the general quality of Chinese furniture in general, the lack of precision of the blind imitation of Europe and the United States, failed to form the core for the national conditions Design, Chinese furniture, the same lack of bright spots at the same time, the lack of humanization of Chinese furniture design, too much emphasis on the appearance of style, ignoring the details of the Guangdong furniture industry more and more to &quot;factory&quot; identity itself, brand awareness backward, which is the furniture industry in Guangdong .</p>

<p>Why the financial tsunami on the furniture industry in Guangdong caused such a huge impact? Reason, rely on overseas brands of foundry is the biggest drawback of such enterprises, in this &quot;superior&quot; market context, in addition to the same as the health Wei, red apple, dynasty, the Federation and a few other top-notch enterprises to maintain a clear development strategy, the vast majority of bosses are satisfied with the strong, enterprising weak, and many companies willing to do for others, &quot;married clothes&quot; Immediately effective brand strategy, advertising planning and communication, but also no sense to strengthen.Guangdong most of the furniture business because of brand awareness, brand planning and follow-up service problems can not keep up with the pace of the times.</p>

<p>Mass head to do the product, secure earn a little money, Slowly let the Zhejiang School of Crafts, Li Hao, let all the Friends of the Sichuan school, Shuanghu or sound, or quietly deep plowing secret agents, outflanking the Guangdong camp do not pay attention to the broad market camp, resulting in today's Guangdong camp Furniture, furniture industry, the situation has caused the attention of the Guangdong furniture industry, the major furniture associations, entrepreneurs and brand marketing agencies have to make changes in Guangdong furniture design features are three: First, modern, fashion elements more; The second is the courage to break the conventional furniture design thinking; three is good at creating an atmosphere of home Beijing furniture to Qu Mei, the Temple of Heaven as the representative of the Beijing school furniture to create a precedent for the era of big brand communication due to uneven development of China's furniture enterprises, the large number of small and medium enterprises .</p>
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