Retail terminal profit space due to a second-tier cities in the market competition has been very intense, coupled with high operating costs, business profit margins gradually shrunk, the strength of the business requirements are higher. As just the rise of the county market competition is far from a second-tier cities so intense. According to industry sources, most of the brand floor products gross margin of 40% or more, and some even higher. High-end solid wood flooring products because of its higher value-added products, profits and some can even double. Second-tier brands, the price is relatively low, in the county to buy the city's consumer affordability, the market prospects are more optimistic about the dealer.
With the county consumer market spending power continues to increase, the terminal will be greater profit margins. Second-tier brands more easily recognized According to report, second-tier brands of flooring products in the county market is more susceptible to recognition. On the one hand, is due to the second-line brand products generally cost-effective, second-line brand brand value is not a strong brand line, the price is more approachable, while the quality of the product is guaranteed; In addition, most of the rural market for floor brand basic concept , The rural market is only the price response, therefore, second-tier brands of products in the rural market than the first-line brand products have an advantage.
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