How YouTube Videos Will Benefit Your Magento 2 Store?
Enviado por carmellablick
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How YouTube Videos Will Benefit Your Magento 2 Store? 24-November-2022 09:19 |
Registrado: 1 año antes Mensajes: 2 |
YouTube is one of the most popular social media platforms, where anyone can upload videos and share them with the world. Today it has become people’s most preferable medium to watch video content, with over billions of views from across the countries. YouTube is an ideal platform for businesses to promote their brand, share information, and communicate with customers.
In this article, we are going to discover how YouTube videos will benefit e-commerce stores and how online sellers can display YouTube videos on Magento 2. E-commerce site owners can embed YouTube videos using Webkul Magento 2 YouTube feeds extension and display them on their online storefront to attract more shoppers, promote more additional products and increase conversion rates.
Customers can Understand the Products Better
Watching videos will allow buyers to learn more deeply about the products sold online. If any customer watches a product video instead of simply viewing the description and pictures, they will have a clearer idea about the item. As everyone knows, selling an item online lacks the physical store shopping experience as it misses the touch and feel of tangible products. Nevertheless, if online shoppers are convinced and know what they are buying, they will complete the checkout without giving second thoughts.
Reduces Bounce Rate
Including videos on e-commerce web pages will help in SEO. If your customer visits your e-commerce website for a few seconds and then leaves without doing anything, it will impact the bounce rate and Google search ranking. Whereas, if you display some intriguing and relevant video content to your shoppers, it will develop their interest and continue to stay longer on your shopping website to watch videos. The higher the amount of time your visitors stay, the lower will be your bounce rate percentage. Thereby, helping you to rank higher than your competitors on the search engine results page.
Minimize Support Queries
Providing product videos explaining its features will reduce the burden on the support team. Well-explained videos of setting up the new product purchase, demonstrating its base features and functionalities, or how it operates allow consumers to get the answers without raising any support ticket request. These days many manufacturers and brands upload How-to videos and tutorials on YouTube to demonstrate and guide their customers to use their products better. These videos can be useful for a technical category of products, such as electronic devices like smartphones, televisions, or laptops.
Increases Conversions
If a buyer gets a thorough understanding of the product, then it will increase the chances of purchasing it. Online store owners can provide various types of videos like welcome videos, product specifications videos, use case videos, and support videos. All these videos will help the customers and convince them about the product and purchase it. Hence, it will boost the conversion rate of your store.
Testimonial Videos Build Trust
Testimonials are product reviews and experiences shared by previous customers. The store owner can add multiple testimonial videos on their website to build the confidence of the new customers because more praising feedback leads to more conviction. So, if you add review videos on your website and your competitor does not have any videos, then you can stay ahead of your competitor in terms of store engagement and sales.
Discover More Products
With the help of YouTube videos, online sellers can showcase many different products to shoppers. They can find and explore products through advertisements and promotional types of videos. Furthermore, adding these videos will allow merchants to do cross-selling and upselling. As you may know, visual content is more compelling than textual content and banner. It will work like recommendations for the customers to discover new and unexplored products.
How to Display YouTube Videos in Magento 2 online store?
Nowadays, multiple brands and store owners are creating their own YouTube channels to attract customers with regular feeds. You can embed these videos on your product pages, category pages, or any other e-commerce web pages via the content editor. The YouTube widget will entice customers to view the latest videos with an attractive video player design and thumbnails.
There are multiple Magento 2 extensions available, that allow the admin to enhance e-commerce store functionalities. Using Magento 2 YouTube extension, online sellers can embed YouTube videos easily. To display YouTube videos on your Magento 2 store, you need to add the widget block on your CMS page. Magento 2 YouTube extension is a ready-to-use module that can be used directly on your e-commerce website. So you can provide YouTube video feeds to your shoppers that make your storefront more attractive and engaging.
You can set the number of feeds that will display in your store.
Multiple videos can be displayed on your e-commerce website, to make your feed interesting for your customers.
Store owners can add the videos in the list or grid view.
Customers can subscribe to the YouTube channel from the storefront.
Customers can share the video from the storefront via Facebook and Twitter.
Summing up
To conclude, we can say that online merchants can use YouTube videos on their e-commerce websites to attract more visitors and grow their business. If your website is built on the Magento 2 platform, you can use the Magento 2 extensions for YouTube to help your customers. So you can provide in-depth product videos, demo tutorials, customer testimonials, and advertisements. Additionally, it will also help the merchants to increase their sales and provide an attractive storefront with engaging content that will encourage their shoppers to stay longer on their e-commerce websites.
In this article, we are going to discover how YouTube videos will benefit e-commerce stores and how online sellers can display YouTube videos on Magento 2. E-commerce site owners can embed YouTube videos using Webkul Magento 2 YouTube feeds extension and display them on their online storefront to attract more shoppers, promote more additional products and increase conversion rates.
Customers can Understand the Products Better
Watching videos will allow buyers to learn more deeply about the products sold online. If any customer watches a product video instead of simply viewing the description and pictures, they will have a clearer idea about the item. As everyone knows, selling an item online lacks the physical store shopping experience as it misses the touch and feel of tangible products. Nevertheless, if online shoppers are convinced and know what they are buying, they will complete the checkout without giving second thoughts.
Reduces Bounce Rate
Including videos on e-commerce web pages will help in SEO. If your customer visits your e-commerce website for a few seconds and then leaves without doing anything, it will impact the bounce rate and Google search ranking. Whereas, if you display some intriguing and relevant video content to your shoppers, it will develop their interest and continue to stay longer on your shopping website to watch videos. The higher the amount of time your visitors stay, the lower will be your bounce rate percentage. Thereby, helping you to rank higher than your competitors on the search engine results page.
Minimize Support Queries
Providing product videos explaining its features will reduce the burden on the support team. Well-explained videos of setting up the new product purchase, demonstrating its base features and functionalities, or how it operates allow consumers to get the answers without raising any support ticket request. These days many manufacturers and brands upload How-to videos and tutorials on YouTube to demonstrate and guide their customers to use their products better. These videos can be useful for a technical category of products, such as electronic devices like smartphones, televisions, or laptops.
Increases Conversions
If a buyer gets a thorough understanding of the product, then it will increase the chances of purchasing it. Online store owners can provide various types of videos like welcome videos, product specifications videos, use case videos, and support videos. All these videos will help the customers and convince them about the product and purchase it. Hence, it will boost the conversion rate of your store.
Testimonial Videos Build Trust
Testimonials are product reviews and experiences shared by previous customers. The store owner can add multiple testimonial videos on their website to build the confidence of the new customers because more praising feedback leads to more conviction. So, if you add review videos on your website and your competitor does not have any videos, then you can stay ahead of your competitor in terms of store engagement and sales.
Discover More Products
With the help of YouTube videos, online sellers can showcase many different products to shoppers. They can find and explore products through advertisements and promotional types of videos. Furthermore, adding these videos will allow merchants to do cross-selling and upselling. As you may know, visual content is more compelling than textual content and banner. It will work like recommendations for the customers to discover new and unexplored products.
How to Display YouTube Videos in Magento 2 online store?
Nowadays, multiple brands and store owners are creating their own YouTube channels to attract customers with regular feeds. You can embed these videos on your product pages, category pages, or any other e-commerce web pages via the content editor. The YouTube widget will entice customers to view the latest videos with an attractive video player design and thumbnails.
There are multiple Magento 2 extensions available, that allow the admin to enhance e-commerce store functionalities. Using Magento 2 YouTube extension, online sellers can embed YouTube videos easily. To display YouTube videos on your Magento 2 store, you need to add the widget block on your CMS page. Magento 2 YouTube extension is a ready-to-use module that can be used directly on your e-commerce website. So you can provide YouTube video feeds to your shoppers that make your storefront more attractive and engaging.
You can set the number of feeds that will display in your store.
Multiple videos can be displayed on your e-commerce website, to make your feed interesting for your customers.
Store owners can add the videos in the list or grid view.
Customers can subscribe to the YouTube channel from the storefront.
Customers can share the video from the storefront via Facebook and Twitter.
Summing up
To conclude, we can say that online merchants can use YouTube videos on their e-commerce websites to attract more visitors and grow their business. If your website is built on the Magento 2 platform, you can use the Magento 2 extensions for YouTube to help your customers. So you can provide in-depth product videos, demo tutorials, customer testimonials, and advertisements. Additionally, it will also help the merchants to increase their sales and provide an attractive storefront with engaging content that will encourage their shoppers to stay longer on their e-commerce websites.
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