world-record holding position of the number one free to NBA Live Coins play game in the world. "An MMO isn't just a game," begins CEO of Jagex, Mark Gerhard. "It's a living, breathing community. It's a world."I'd go one step further. I'd say that an MMO is less a world and more a gateway into meeting and cementing the relationships that exist within that space. That social aspect, where people are driven to play the game not because the game itself is compelling, necessarily
but because their friends are there, is why this is a revolution and not merely a feature on the back of a box."Yes, people come for the entertainment experience, but they also come to
Cheap NBA Live Coins socialize with their friends," Gerhard continues. "That's why they stay."It's one of the reasons Runescape has been so wildly successful. At any one time, Gerhard claims, there's a hundred or so people in the game lobby, just chatting. That's a lobby that's not even part of the game
just somewhere to while away the minutes before you can get into the game proper. But people are staying there, when they could be playing, just to talk. "Until a year ago, everything we'd done was organic, viral growth. We didn't have a marketing team. Our players build the company, our players built the community."That's incredible, and it ties into the ideas flying around about gamification yesterday, although this is altogether more wholesome and pleasant. While
may have been one of only a handful of MMOs 10 years ago, now there are thousands, all of them trying to snag players, hooking them in with an entire toolset of
mmogo different attention traps. Despite all this, only a small number are truly successful, and Gerhard tries to pin down exactly why that is. And it's not because the games themselves are necessarily bad."You have to understand the DNA of sociability. You can't just buy it. You need to implement the tools in a
