<p>And the differences established by the brand personality are deep into the consumer's consciousness, it provides the most important, the most solid differences in the advantages. Personality to the brand a chance to stand out, and in the minds of consumers to retain their own position. </p>
<p>Such as the backgammon cordless phone with a 'a bit ugly' man to endorsement, through humor, dramatic performance to convey the unique characteristics of the step by step, its unique brand personality is freshly presented in front of people. </p>
<p>The function of the backgammon cordless phone is easily imitated by other brands, but its unique brand personality can not be imitated, because this personalized expression has entered the minds of consumers, prompting consumers to divide backgammon from other brands The And create a different brand personality is the seventh of the company's marketing know-how. </p>
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